Marketing copy rarely survives literal translation. A headline that works in English can fall flat abroad, or simply stop making sense. What travels across borders is not the wording — it is the intention behind it.
That is why our marketing work is transcreation as much as translation. We rewrite your message for the target market and keep your positioning, tone of voice and call to action intact, while changing whatever has to change: idiom, humour, imagery, cultural reference, length.
Since 2006 we have done this for brand campaigns and advertising, websites and landing pages, brochures and catalogues, email and social content, press releases, packaging and point-of-sale material, and subtitles and voice-over scripts.
Your copy is written by native-speaking linguists with a marketing or editorial background, then reviewed against your brand guidelines by a second pair of eyes. We handle the practical side too — character limits, SEO keywords, layout and print-ready files — into and out of Bulgarian, our native language, and across the 50+ languages we cover.
Our marketing and creative linguists are chosen for:
How we work
GET A QUOTE & PLACE AN ORDER
Send us your documents through our quote form or by email. We review your request and come back to you with a firm price and deadline — usually within the hour on business days.
THE RIGHT TEAM FOR YOUR PROJECT
You are assigned a dedicated project manager, who briefs a copy team on your brand, your market and your campaign objective. Your project manager is your single point of contact and runs the project from briefing to delivery.
TRANSLATION IN PROGRESS
Hand-picked linguists write in their mother tongue, working from your brief, tone of voice and brand guidelines rather than translating word for word.
QUALITY ASSURANCE
A linguistic editor identifies and corrects spelling, grammar, punctuation and formatting. A subject-matter editor then checks the accuracy and consistency of the terminology. Where files are laid out for print or screen, we run a final check on the formatted version to catch stray typos and layout problems.
ON-TIME DELIVERY
Your project manager runs a final check and returns the translated files by email. We stay available afterwards for any follow-up questions or feedback on the translation.
Creative translation that lands in the target market, on time and on budget
Automotive